Advertising At Its Simplest

Seen while walking around Kaunas, Lithuania….any idea what’s being advertised?

This is on an outside wall of the YZYBar in central Kaunus, and though it was too early to stop in, was definitely tempting, if for no other reason than the simple, clear, and universally-understandable advertising.

It reminded me of a Newsradio episode where the focus is creating a promo for the upcoming season, ultimately reducing to baseball’s essence: the crack of the ball hitting the bat.