Cruel Product Placement

This kiosk is located adjacent to Terminal 2, Gate 6 at Minneapolis/St. Paul Airport.

What sane person would purchase Legos for travel? Insufficient room to assemble on the plane. Box too large to fit comfortably in your carry-on. Pieces lost in the hotel room. In no context does this make sense.

The target audience, of course, are children traveling with their parents, parents looking for an uneventful start to their travel, parents whom relent before their child melts down. And Lego makes another sale.

Both crass and appalling.